Recently, the 34th HOTELEX Shanghai International Hospitality Equipment & Foodservice Expo officially opened at the National Exhibition and Convention Center (Shanghai Hongqiao), drawing global attention over its four-day run.

Moton, together with its B-Series Latte Art Master intelligent coffee robot, joined forces with BTB Coffee to make a stunning appearance at the exhibition, presenting a remarkable coffee experience where technology and artistry seamlessly converged for hospitality and foodservice professionals from around the world.

Background of the Exhibition

This year’s HOTELEX once again reached a record-breaking scale, covering an exhibition area of 400,000 square meters and bringing together more than 3,000 leading exhibitors from around the world. The event is expected to attract over 300,000 professional visitors from 150 countries and regions.

AI and robotics technologies emerged as key highlights of the exhibition, with cutting-edge innovations such as Moton’s Latte Art Master series taking center stage, fully demonstrating how advanced technology is empowering the foodservice industry with new productivity and innovation.

On-Site Highlights

At the BTB Coffee booth, the Moton B-Series Latte Art Master quickly became one of the exhibition’s most popular attractions, captivating visitors with its exquisite latte art craftsmanship and visually impressive robotic arm movements.

Powered by dual robotic arm collaboration technology, the system is capable of precisely completing the entire coffee-making process — from cup handling, bean grinding, espresso extraction, and milk frothing to latte art creation. In just 100 seconds, it can produce a freshly brewed cup of coffee with beautifully crafted latte art, drawing crowds of attendees eager to watch and experience the technology firsthand.

The B-Series Latte Art Master supports personalized pattern printing and remote mobile control, making it not only a coffee-making device, but also a tireless coffee artist.

Working in synergy with the full-scenario product lineup showcased by BTB Coffee, the solution is centered around commercial fully automatic coffee machines and complemented by supporting equipment such as cup dispensers, ice makers, and printers. Together, they enable a highly efficient end-to-end workflow — from ordering and coffee preparation to ice dispensing — delivering a one-stop intelligent coffee solution for diverse business scenarios including cafés, convenience stores, and chain beverage shops.

Embracing Global Opportunities Through Intelligent Manufacturing

Notably, the B-Series Latte Art Master has already successfully entered the European and North American markets, and is now widely used across various retail scenarios including tea beverage stores and ice cream shops. In recent years, Moton has continued to expand its global presence, with its products exported to more than 30 countries and regions, including the United Kingdom, the United States, Dubai, Spain, France, and Switzerland, earning strong recognition from international markets.

HOTELEX Shanghai 2026 also attracted supply chain leaders and sourcing specialists from numerous leading domestic and international companies for procurement and business discussions, creating valuable opportunities for exhibitors to connect directly with enterprise-level buyers. Leveraging HOTELEX as a global business and trade platform, Moton, together with BTB Coffee, showcased the innovation and technological strength of China’s intelligent manufacturing in the smart coffee industry to professional buyers worldwide.

Creating the Future of Intelligent Foodservice Ecosystems

At the exhibition, Mr. Qi, Deputy General Manager of Moton, stated:

“Our collaboration with BTB Coffee goes beyond simple equipment integration — it represents the deep fusion of a full-chain intelligent solution combining hardware and robotics. The B-Series Latte Art Master transforms traditional manual coffee preparation into an intelligent and standardized process, truly bringing advanced technology into everyday life and delivering a brand-new coffee experience to consumers.”

Looking ahead, Moton will continue to deepen its expertise in the intelligent service robotics sector while further expanding its global market presence. By bringing China’s smart coffee service solutions to the world stage, the company aims to deliver a new experience where technology and great taste come together for consumers worldwide.